CommunicationsDigital & Visual Storytelling PathwayFinance & Corporate

Strategic Content Marketing: Attract, Engage, and Retain

Getting started in the booming field of content marketing can be a confusing and jarring experience. How do you build a campaign that attracts, engages, and retains followers, developing a consistent, reliable brand as you go? In this course, content marketing expert Kelli Schutrop shares the fundamentals of understanding, scaling, and implementing a successful content marketing strategy. Explore what content marketing is as well as what it isn’t, as you learn how to select goals for content marketing programs, correctly identify an audience, and create a strategic, brand-based point-of-view. Kelli offers insights on how to conduct a competitive analysis, map out your customer journey, build a content calendar, create KPIs, and optimize available technologies to scale programs smoothly and quickly with ease.

This course was created by Madecraft. We are pleased to host this training in our library.

Company logo for Madecraft; the letter M configured as part of a printing press

Learn More