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Essential Skills for Social Media Managers

Social media is key to many marketing and publicity endeavors, but what skills do you need to manage your organization’s social media effectively? In this audio-only course, social media and marketing career expert Brian Honigman describes the essential skills for successful social media managers. Brian reviews how to develop a social media strategy, including planning with an editorial calendar and researching your industry. He covers content creation and dives into community management, with topics like responding to customer feedback and providing customer service on social media. Brian explains effective uses for paid social advertising and shows you how to collaborate with partners like internal stakeholders, creators, and other brands. He presents practical tips on analyzing social media goals and metrics, as well as using a mix of measurement tools. Plus, Brian examines how the social media manager’s role is likely to develop, so you can stay ahead of the curve.

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