Bringing a new product or service to market is exciting but risky. Set your launch up for success with an intentional go-to-market (GTM) strategy. In this practical course, marketing expert Deirdre Breakenridge guides you step by step through building a customized GTM plan.
Discover if you need a formal launch strategy or if a more agile approach suits your offering. Develop positioning and pricing that match your target customer. Dive into promotion, distribution, and partnerships tailored to your product and market. Gain smart tips for continual optimization based on your launch KPIs and metrics. Whether entering a new market or launching an exciting new offering in an existing space, an intentional GTM strategy is key for impact.
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